![]() ![]() By adding dimension, textural realism, drama, and a hint of humor, the new identity captures the eccentric, whimsical nature of the One Piece world and the cinematic scale of their wild, nautical adventures. The goal of Netflix’s live action brand identity is to further evolve One Piece into a compelling, modern brand – one that elevates the epic fantasy pirate genre while standing the test of time. A mark of this massive global success, its logo has been adored by fans for the past two decades. Since its first release in 1997, One Piece has been one of the highest grossing media franchises of all time, breaking records in the publishing industry as the #1 selling manga of all time and #2 best selling comic book in the world. Invited by Netflix to reimagine the brand identity for their live-action adaptation of the iconic, greatly beloved One Piece manga series. ![]()
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